WHO WE ARE

DIRT LOVE CLOTHING, established in 2014 in Austria, is a unique streetwear and outdoor brand rooted in the passion for mountain biking and the outdoors. Founded by Markus Weissinger, the brand is heavily inspired by the energy of nature, hip hop, and punk rock culture, blending these influences into bold and edgy designs. Specializing in streetwear, MTB gear, and outdoor clothing, Dirt Love stands out for its authentic connection to the lifestyle it represents, creating apparel that speaks to adventurers and rebels alike.

DIRT LOVE is a true rider owned brand.
With every purchase you are supporting an independent Austrian brand.

SUSTAINABILITY

At Dirt Love Clothing, sustainability is a core value. We are committed to responsible production practices that minimize our environmental impact while maintaining the high quality and durability our customers expect. 

About 50% of our clothing is produced in Europe, with the majority of our items manufactured in Poland and Portugal. These locations allow us to work closely with trusted partners who share our values of ethical labor and environmentally friendly practices. 

Additionally, we carefully select a limited number of production facilities in Asia, ensuring they meet strict ethical standards. From choosing eco-friendly materials such as GOTS certified Organic Cotton and Recycling Polyester. By producing thoughtfully and responsibly, we aim to protect the outdoor spaces we love for future generations.